IDENTIDADE VISUAL. RAFAEL AMORIM ADVOGADO
O futuro é verde e coletivo! Para transformar comunidades, é preciso saber mediar relações e encontrar soluções que causem verdadeiros impactos.
[ENG]
To transform communities, it’s essential to mediate relationships and find solutions that create real impact.
[ENG]
To transform communities, it’s essential to mediate relationships and find solutions that create real impact.
O CLIENTE_
O Rafael Amorim vem desenvolvendo trabalhos de assessoria jurídica muito importantes para categorias ligadas ao reaproveitamento de materiais e reciclagem. isso despertou nele a necessidade de expressar melhor seu profissionalismo através da sua marca, então ele me convidou para a construção da sua identidade visual.
[ENG]
THE CLIENT_
Rafael Amorim has been developing significant legal advisory work for groups involved in material reuse and recycling. This sparked in him the need to better convey his professionalism through his brand. That’s when he invited me to design his visual identity.
THE CLIENT_
Rafael Amorim has been developing significant legal advisory work for groups involved in material reuse and recycling. This sparked in him the need to better convey his professionalism through his brand. That’s when he invited me to design his visual identity.
O DESAFIO_
O desafio era fugir do óbvio sem descaracterizar seu segmento. A ideia foi unir a sobriedade, exigida por um projeto para um advogado, com uma abordagem de marca facilitadora, que está fortemente ligada aos valores do seu trabalho. como ponte para unir essas duas características, trouxe diversos elementos que remetem à sua principal especialidade e propósito: o trabalho em prol da sustentabilidade.
THE CHALLENGE_
The challenge was to steer away from clichés without losing the essence of his field. The goal was to combine the sobriety expected of a lawyer's project with a brand approach that reflects facilitation—strongly tied to the values of his work. To bridge these two qualities, I incorporated elements that highlight his core expertise and purpose: working towards sustainability.
The challenge was to steer away from clichés without losing the essence of his field. The goal was to combine the sobriety expected of a lawyer's project with a brand approach that reflects facilitation—strongly tied to the values of his work. To bridge these two qualities, I incorporated elements that highlight his core expertise and purpose: working towards sustainability.
O CONCEITO_
O bambu é uma planta tropical renovável e que produz anualmente de maneira rápida e sem a necessidade de replantio, apresentando um grande potencial agrícola. Além de ser um eficiente sequestrador de carbono, apresenta excelentes características físicas, químicas e mecânicas, o que o torna uma ótima matéria prima.
[ENG]
THE CONCEPT_
Bamboo is a renewable tropical plant that grows quickly and regenerates annually without the need for replanting, offering significant agricultural potential. In addition to being an efficient carbon sequester, it boasts excellent physical, chemical, and mechanical properties, making it an outstanding raw material
Bamboo is a renewable tropical plant that grows quickly and regenerates annually without the need for replanting, offering significant agricultural potential. In addition to being an efficient carbon sequester, it boasts excellent physical, chemical, and mechanical properties, making it an outstanding raw material
